The internet world gets driven by content, which is all about storytelling. This story can be about the customer, the company, the product, goals etc. The ultimate aim of this exercise is to create a message that convinces, compels and persuades the person to take action after seeing.
The latest and one of the biggest trends that have come up in recent times in this digital space is animated video production. Animation today is the leading advertising and marketing tool that is widely used in mass communication
Why Animated Video?
Animated video is a way to engage the audience in a much effective way so that they get convinced by what you want to convey. Hence, they are more likely to take the required action. This medium is more engaging, easy to manage, cost-effective and gives results. E-learning video production techniques are used these days to teach kids, which make learning fun for them. This in itself explains the importance of this medium.
Why Are Animated Videos Better for Your Online Business?
The ultimate aim of any business is to get more customers and thus earn more revenue. These videos help in achieving exactly that. Here’s how:
- You Connect to Your Audience Better: It is a well-known fact that a person connects better if a message is depicted visually rather than by reading the same. The animated characters can be created in a manner that your potential audience sees their own reflection in it, thereby nurturing a strong bond with your brand.
- More Visibility: The data suggests that if you convey your message through a video the average time visit of your potential audience increases from 8 sec to 2 min, which enhances your visibility as you move higher in Google rankings.
- Visibility on Social Platforms: These animated videos are independent marketing entities in themselves. You can load it on your social pages and they have the capability of bringing people to your websites if they like it. Also, as they are easy to share, if people like, they act as your brand ambassadors by sharing your videos further among their social circles boosting your visibility further.
- Act as Your Identity: These videos are your first encounter with your audience and thus act as your identity. What you say and how you say reflects about your character, your brand, and your product to the potential customer. Thus, take every precaution to make this first impression the long lasting and impressive ones in their minds. If you make it worth, then this medium has the potential of multiplying your online identity multiple times very quickly.
The benefits of using animated videos for building the online presence of your business are many. All you need to do is use this medium intelligently and reap full benefits.